1. Social Media – facebook, linkedin, Youtube and twitter
2. Media Buys- Banners in high traffic and targeted  web sites
3. Search engine Optimization

All these tools look nice on paper and in boardroom reports. but one thing that is left in the pie is the strategy?

You can only get a strategy by asking the right questions?

• Why do wee need more hits?
• Why do we need to engage surfers on social media?
• Why do we need to do media buys on popular web sites?
• Why do we need content and sponsored search?

In most cases the marketers will not have a clear picture of the why

Once you answer the why, then you’ll discover the reason why you need to:

1. Integrate your offline marketing with online activities
2. Implement a call to action on landing pages
3. Develop mini-sites for specific campaigns

And above all get the analytics of goals conversion. The only thing that makes the web unique is that 80% of the activities are measurable and we can be made accountable for every cent we spend.

One needs to visualize the end from the beginning. If you don’t have tangible goals then your campaigns and online activities are not worthwhile.

So today start with a huge political marketing statement like: I want to increase revenue through more sales and upsells and then figure out what tools to you to help you achieve your goal.

NB: goals first then technology excitement later

For starters, you need to put the following into consideration:

1. Target Market – You need to find out the likely keyword or key phrase that your niche market is like to use to land on your webpage.
2. Domain Name – Use the keyword in point 1. Above to get a suitable domain name or website address that is both easy to remember and not misspell; and also contains in part or in full a keyword or key phrase that you are targeting. However, don’t use more than four words for a domain name. If a .com for example is not available you can try other extensions like .net, .biz or .org or even country code top level domains like .co.uk, co.ke, .com.au among others which are mostly suitable for local search.
3. Meta Tags – Get a good title for your website, mostly use the main keyword first then a Separator followed by your secondary keyword. Secondly, get a suitable description for your site upto 250 words. The description should be sort of an elevator Speech that describes your website with minimal words including your keywords and key phrases. Lastly, on Meta tags: get suitable keywords and key phrases that your target web visitors are likely to use. Do not use irrelevant keywords to avoid unwanted traffic.
4. Alternate text – Suitable for use in images. It benefits the user when they are not able to see an image they can see an alternative text. Also Blind people can benefit from this. Search engines use this text to index you on image search. This creates more organic traffic flowing back to your site.
5. Style – Use headings and Sub headings to highlight topics and sub topics. The Headlines should include your primary keywords and Key phrases. It’s recommended you use <h1>  tag for Primary Keywords and <h2> tag for Secondary Keywords or key phrases
6. Formatting – Bold and italicize various keywords and key phrases within the content of your page. Make it look natural and reader friendly.
7. Menu Bar – When you create a navigation links tab: make sure there is an empty tab at the beginning followed by the various links to your site. This allows search engine to index content on your page first and then the Menu links later.
8. Link to other Pages – When a page links to another within your site. It gives more value to the link page. For example if you make a five page site, and the fifth page is the “contact us” page, and you make every of the four pages to link to “-contact page-”. Search engines will view the “contact us” page as the most important of all pages and will be ranked high above other pages.
9. Keywords on Body – Use your Primary keywords at he beginning of the page at the headline preferably, mention the keyword naturally within the content body and also remember to mention it at the footer of page immediately after (c) and year.
10. New Content – Add new content to your site on an ongoing basis. Search Engines love fresh and unique content. So do your Visitors.

Turn your website into an unshakable search engine leader with the only world-standard SEO software.

1. Age of your Website – It takes search engines 48 hours to 3 months to discover your site and be indexed on their servers for visibility to global users.
2. Competition – There are other players in your niche who came before you and their sites were discovered way ahead by Google and other search engines before you went Online. This makes them dominate the first pages of search results in common search keywords used within your niche.
3. Lack of Meta Tags – In every page of your website that you would like to be indexed by search engines. You should define three major tags namely:

• Title – This is equivalent to a subject line in an email. It should be relevant to your niche and relate to the contents on that page. You should avoid titles like “Welcome to our website”.
• Description – As you have seen in search results. The search engines pick an excerpt of a site but not the whole site to be included in search results. This should be a short statement blended with common keywords used in your target market.
• Keywords – Separated by commas are the major keywords or key phrases that your target audience is likely to use on search engines to land to your webpage. Do not use so many or irrelevant ones, it will help narrow down to targeted visitors.

1. Content – You should make sure that you put relevant content on your site that is enriched with keywords or key phrases that you put on the Meta tags on that particular page. Unique content in relation to your competitors gives you a plus and preference on search engine eyes.
2. Sitemap – After you finish your site make sure there is a sitemap of all the public pages that you would like to be indexed by search engines. The more the pages indexed the more your visibility on search results will be raised.

Turn your website into an unshakable search engine leader with the only world-standard SEO software.

CONCEPT EXCLUSIVE GATED COMMUNITY THREE LUXURIOUS VILLAS

HIGHLIGHTS

Chalbi Villas

An exclusive development of three luxurious independent villas, each measuring 420sq. meters on a generous ½ acre plot. Set in a gated community offering exclusive spaces with all around emphasis on privacy, lifestyle and security.

• • • •

Fully detached family house with four en-suite bedrooms all with fitted wardrobes. Generous living spaces include large lounge, dining room, family room and gym. Large imported fitted kitchen with granite counters, pantry and ventilated laundry room. Quality finishes including parquet floors, decorative alcoves, designer sanitary fittings and tiles, french doors and tiled covered veranda overlooking private garden. Walk-in closet, corner tub, shower and private terrace in master bedroom. Compound secured with perimeter wall, electric fence, CCTV surveillance, panic buttons and intercom with gate-man. 2 car lockup garage and ample visitors parking. A NEMA approved eco-sensitive development.

LOCATION

Chalbi Villas are located on the best part of Chalbi Drive in Lavington Green just off Convent Drive North. This ideal location offers all the superior amenities expected of prime real estate and enjoys quiet, lush surroundings. It’s ten minutes drive from the city centre and nearby amenities include: ABC Place , Jeffreys Centre, Lavington Green Shopping Centre, Sarit Centre and the Junction. The immediate vicinity is well served by educational, religious and recreational facilities: including Jaffreys Academy, Braeburn school, St Austins school, Loreto Convent Msongari and Strathmore School.

• • • •

An executive family home designed for the discerning home owner looking for a secure exclusive lifestyle with ample play and entertainment areas for the family, shared within a small, cozy community

Enquiries and further Information

Please Contact: Chris Karanja

Tel: 0711 228868

Email: chris.kimani@gmail.com

Chalbi Villas Site Plan

Completion Date: September 2010

Enquiries and further Information

Please Contact: Chris Karanja

Tel: 0711 228868

Email: chris.kimani@gmail.com

When an internet opportunity seeker types in ‘Make Money Online’ on they favorite search engine they get thousands of search engine result pages (SERP’s)

Thousands of web pages indexed and still counting

There are numerous sponsored links on top before SERP’s and on the right next to the queried SERP’s not to mention the indexed SERP’s.

For a starter this sought of information can be overwhelming.

The other problem i find with Guru’s is they concentrate so much on teaching what they are currently doing to make money online as opposed to narrating their journey which can be adapted as a road map for starters.

On the hand Guru’s don’t reveal the mistakes they made to get to where they are, neither do they truly point out the most important things to do that give 80% of the results.

If a Guru claims to make $2 Million a year what they don’t tell you is:

• That they spent 8 years to gather the required experience
• They spent nearly half of that money to finance the project
• That they outsourced most of the processes and they didn’t do it all alone

It’s not logical for someone on the entry level in the 9 to 5 job to raise $1 million to finance a project. To start with the number one motivation that an opportunity seeker  has, is the lack of money and that’s why they are looking for an easy way to make money online to complement their 9 to 5 income without necessarily looking for a higher paying job or quitting their Job.

The Supreme Cash System uses the Pareto Principle where you us 20% effort to get 80% results.

Most Guru’s will tell you to start a blog, write a few articles a day and eventually do all sort of things on social media, search engine optimization, comments, paid ads to get traffic to your website, thereafter monetize your website with affiliate links, Google Adsense, banner advertising e.t.c.

Let’s breakdown what it will cost you:

• Hosting Fees = $8/ month
• Domain registration= $ 1 / Month
• Autoresponder = $17/ month
• Search Engine Optimization= 16 hrs/ month
• Article Writing = 30 -60  hours/ Month
• Research = 20 hours/ Month
• Developing biz  Relationships online = 14 hours/ week

As you can see, to get started online the normal way will cost $22/ month and upto 120 hours per month and you are not guaranteed any earnings. If you were to value your 120 hours to $8/ hour then your total investment per month = $[22+(120*8)] = $(22+960) = $982 (Costs Per month).

NB: If you make less than $ 982/ Month with your blog then you are making losses and your online business is under paid or just not viable.

But….. What will a Guru do if they were to start an all new blog in a new niche?

All the recurrent charges would remain the same other than the auto-responder which would be adjusted to suit the list size.

• Hosting Fees = $8/ month
• Domain registration= $ 1 / Month
• Autoresponder = $17 – $99/ month

However, on the other portion of work this is what a Guru would do to get exceeding results.

• Hire  ghostwriters to write 100 articles/ day or 3,000 articles/ month at the cost of $1.5 to $3.5 per article = Aprox. $5,000/ month
• Hire commentors to deep link each article with ten comments on do-follow blogs = 3,000 articles * 10 Links = 30,000 links * $0.3 per back link = $ 9,000/ month
• Do Authoritative guest posts in 20 most authoritative blogs in that niche. You might need to hire a scholar on this one at $100/ article = $2,000/ month
• Write a Free ebook/ script/ software  worth $ 100 -  $400 and give away to build list.

These costs add up to nearly $20,000 per month. With such unique content and lots of backlinks you are guaranteed thousands of unique visitors per day, which you can capture into leads and eventually into paying customers.

A site like about.com is ranked on top 100 most visited sites by alexa and they only have 7,650 back links and from the online business plan above it’s not hard to hit that target.

This being the case. These figures are unreachable to most starters. The Supreme Cash System works out a plan that will enable online opportunity seekers to make from $4,000/ week so that they can finance their dream or their online business plan to operate at the same level or higher than the Guru’s.

With Supreme Cash System you only worry of making $250 which you use to make $ 1,000, the 1k makes 4K, the 4K makes 16k, 64k makes 256 k, 256k makes 1.024 Million

Once you hit the million you can now finance your dream, no need for for so much hassle with paper work and venture capitalists.

Join Supreme Cash System Today!